Privacy Policy

This Privacy Policy explains how Flicker Light Games Ltd (“we”, “us”, or “our”) collects, uses, and protects your personal data when you use our website. It should be read together with our Cookies Policy.

Who we are

Flicker Light Games Ltd is the data controller responsible for your personal data. You can contact us at:

What information we collect

• Technical data: IP address, browser type and version, device information.
• Usage data: Page views, scroll depth, clicks on call-to-action buttons, UTM campaign parameters.
• Communication data: Information you provide when you contact us by email.

Sources of personal data

We obtain personal data directly from you (for example, when you email us), automatically through your use of our website (technical and usage data), and from marketing parameters you choose to share (such as UTM tags). We do not purchase personal data from data brokers.

How we use your information

We use your information to operate and maintain our website, analyze usage patterns (with your consent), improve content and usability, and ensure security.

Legal bases

• Legitimate interests: For strictly necessary operations.
• Consent: For analytics and other non-essential processing.
• Legal obligation: Where required by law.

Cookies & analytics

We use cookies and similar technologies that are strictly necessary for our site to function. We will only use analytics cookies with your consent. If you agree, we use Google Analytics (via Firebase) to measure how our site is used. Analytics only starts after you give consent, and you can change your choice at any time via Cookie settings.

We configure Google Analytics 4 to use privacy-protective settings (for example, GA4 does not log or store IP addresses and offers regional controls). See our Cookies Policy for details.

Sharing your information

We share your data with third-party service providers such as Google Firebase / Google Analytics, who act as data processors on our behalf. For more details, please see their privacy documentation.

International transfers

Your personal data may be transferred to and processed in countries outside the UK, including the United States. We take appropriate safeguards such as the International Data Transfer Agreement (IDTA) and UK Addendum to protect your data.

Data retention

We retain personal data only for as long as necessary to provide our services and comply with legal obligations. In particular:

• Analytics data (GA4/Firebase): we retain user and event data for up to 14 months.
• Communications: emails and queries are kept for as long as needed to handle your request and for our records, then securely deleted.

Your rights

Under UK GDPR, you have the right to:

• Be informed about how we collect and use your personal data.
• Access your personal data.
• Request correction of inaccurate data.
• Request deletion of your data.
• Request restriction of processing.
• Request data portability.
• Object to processing.
• Withdraw consent at any time.
• Rights related to automated decision-making and profiling.
• File a complaint with the Information Commissioner's Office (ICO) .

We do not carry out automated decision-making (including profiling) that produces legal or similarly significant effects.

How to exercise your rights

You can exercise your rights by emailing flickerlightgames@gmail.com. We may ask you for information to confirm your identity. We aim to respond within one month as required by UK GDPR.

Children

Our website is not intended for children. In the UK, only children aged 13 or over can provide their own consent for information society services. If you are under 13, please do not use this website. If you are located in the EEA, your local age of consent may be higher (up to 16); where applicable, we will seek parental consent.

Data security

We implement appropriate technical and organisational measures to protect personal data, including limiting access to authorised personnel and using secure hosting and encryption in transit. However, no method of transmission over the internet is completely secure.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our data practices or legal requirements. Please revisit this page regularly to stay informed.

Contact us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Last updated: 11 September 2025